Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble."-BOOK JACKET. "In this revised and expanded edition of Predictably Irrational, Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Thoughts about the Subprime Mortgage Crisis and Its Consequences.Reflections and Anecdotes about Some of the Chapters.Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches? Theyre systematic and predictable 8212making us predictably irrational. Yet these misguided behaviors are neither random nor senseless. The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't The Effect of Expectations: Why the Mind Gets What It Expects Keeping Doors Open: Why Options Distract Us from Our Main Objective The High Price of Ownership: Why We Overvalue What We Have The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do The Influence of Arousal: Why Hot Is Much Hotter Than We Realize
The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them
The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing The Fallacy of Supply and Demand: Why the Price of Pearls - and Everything Else - Is Up in the Air The Truth about Relativity: Why Everything Is Relative - Even When It Shouldn't Be How an Injury Led Me to Irrationality and to the Research Described Here Bibliography Includes bibliographical references (p.
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